574 Pique Polo Pack | Ft. New Balance


"With a breathtaking and raw New York City view, graffiti blotted rocks, and a body of water separating Brooklyn and Manhattan, these bright colored kicks pave way for another group of people who find the 574 Pique Polo Pack stylishly fitting. The urban walkers. The streetwear enthusiast. The hype beast. The chic. The hipster."







574 Pique Polo Pack - New Balance 

I'm happy to finally announce that I had the raddest opportunity to work with New Balance for two of their latest campaigns. The first campaign features the classic polo shirt inspired New Balance, the 574 Pique Polo Pack. Interestingly enough, these sneakers are far from the traditional polo wearing elites. With a breathtaking and raw New York City view, graffiti blotted rocks, and a body of water separating Brooklyn and Manhattan, these bright colored kicks pave way for another group of people who find the 574 Pique Polo Pack stylishly fitting. The urban walkers. The streetwear enthusiast. The hype beast. The chic. The hipster. 

The shoes carry a new rebellious state that wishes to sneak out past their assigned bedtime, draw street art on the side of a Chinese restaurant, and smoke vapes in the hallway. They all have an attitude, a creative voice grasping to be heard. I think we can find ourselves, even the classic Polo wearers, relating to the evolving 574 Pique Polo Pack. Perhaps, this time you'll find the same Polo wearing tear off their sleeves and throw on a leather jacket instead.

At least that's what I would do.

You can find these images and more at select Foot Locker and Foot Action stores around the world. I want to give a huge hug to my dear friend and very talented photographer, Johnny Utah. It's very rare to find someone who believes in you more than you actually do and he is that for me. 

Photos by Johnny Utah