Elite 90s 530 | ft. New Balance



"But hey, if you can’t handle NYC at it’s seat pissing subway inhabitants, than you don’t deserve it at it’s sunset from the Empire State Building. "









Elite 90s Running 530 - New Balance

What if you took the elites to the never sleeping gritty undergrounds? Take them on a trip between grids to play with the changing lights, strange smells, and off-beat people. During this shoot (or adventure), I walked away with one the funniest memory. Every New Yorker has one of these. While waiting for our stop, we all begin to notice a long stream of water moving in the direction that the subway was going. When we followed the trail with our eyes, we landed on a strange source. It was fresh piss that was forming this stream. It was running down a guy’s leg several feet away and we were trying to dodge it with our new footwork. But hey, if you can’t handle NYC at it’s seat pissing subway inhabitants, than you don’t deserve it at it’s sunset from the Empire State Building. 

I can’t deny it but I loved it. Not because I have a thing for pissing on subways or take pleasure in other people’s pain, I just love how strange and unexpected this city is. I love New York for it’s layers of complexity and character, just like the New Balance Elite 90s Running 530. These sneakers are quite refreshing to the traditional New Balance classics. The vibrant hues, color blocking, and effortless cool are just a 90s kid's dream. And as a 90s kid, I just must oblige. 

Photos by Johnny Utah