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    Lynn Kim Do

    Lynn Kim Do may be the first fashionista to define and coin the term Neckbreakin’ Style but she is certainly not the only person that this term encompasses. Lynn takes inspiration from the street, from the mundane and thus her extraordinary everyday experiences, and presents it rawly along with visuals and personal style. This is a platform beyond personal style. It is a space of personal experiences. Lynn Do creates a platform that curates her very honest, sometimes too honest, stories called "Street Talk" with style that is also uniquely raw. Having footprints all over the United States, her view of fashion can not be defined by one location or even one style except one - streetwear. She believes in minimal and clean streetwear without losing all the attitude and sass with it. Her visual and production expertise has accumulated many highly recognized repertoire of projects with clients like Revlon and Urban Outfitters. She has been featured on Nylon.com, The New York Times, and WWD to name a few. If you ask her though, her biggest personal achievement is surviving a year lease in a six floor walk-up NYC apartment.

    Got Steak?

















    Miguel said it best, “I know she vegan, but she want the steak tonight.” LOL forgive me for that corny bit, I couldn’t help myself. 

    Recently, I had the pleasure of picking apart the mind behind a new concept shop based in Uptown New York. Everyone has their vices, amirite? Mine are french fries and ice cream, but not exclusively together. For Diti — owner of MRFU, it’s a good piece of steak. Steak and fashion? Weird mix? Well not to people who can't fathom to move their imagination beyond a fixed box. MRFU brings the customer service and experience of a steakhouse to apparel and consumer shopping. I know I’m picky with my meat, just as picky as I am with what I buy. So this is a very interesting take on retail. What I do appreciate about this brand is how genuine Diti is to his roots. He’s raised Uptown and he’s going to serve Uptown and represent Uptown. Unlike the very common story: a rich old White dude in a suit who thinks “Uptown” is trendy and so he buys a building, sets up shop, uses the people around the neighborhood, and sell an idea he has no concept or reality of to people. MRFU is actually real. No if, ands, or buts. 


    So what’s my conclusion? Give them a shot. Keep them on the radar for their opening in 2018. I have a feeling, it’s going to be rad. 

    Tops c/o MRFW
    Images by Johnny Utah


















    Miguel said it best, “I know she vegan, but she want the steak tonight.” LOL forgive me for that corny bit, I couldn’t help myself. 

    Recently, I had the pleasure of picking apart the mind behind a new concept shop based in Uptown New York. Everyone has their vices, amirite? Mine are french fries and ice cream, but not exclusively together. For Diti — owner of MRFU, it’s a good piece of steak. Steak and fashion? Weird mix? Well not to people who can't fathom to move their imagination beyond a fixed box. MRFU brings the customer service and experience of a steakhouse to apparel and consumer shopping. I know I’m picky with my meat, just as picky as I am with what I buy. So this is a very interesting take on retail. What I do appreciate about this brand is how genuine Diti is to his roots. He’s raised Uptown and he’s going to serve Uptown and represent Uptown. Unlike the very common story: a rich old White dude in a suit who thinks “Uptown” is trendy and so he buys a building, sets up shop, uses the people around the neighborhood, and sell an idea he has no concept or reality of to people. MRFU is actually real. No if, ands, or buts. 


    So what’s my conclusion? Give them a shot. Keep them on the radar for their opening in 2018. I have a feeling, it’s going to be rad. 

    Tops c/o MRFW
    Images by Johnny Utah


    . October 16, 2017 .